Hallmark Planning & Development led a comprehensive Data Collection and Resiliency Study for the Buffalo Place Downtown Country Market, analyzing the market’s performance, user base, and long-term sustainability. Our team conducted 1,559 customer surveys, 11 in-depth vendor interviews, and a review of 20 regional farmers markets to understand the competitive landscape and changing market dynamics. We assessed vendor participation trends, downtown workforce patterns, customer behavior, and the operational challenges driven by declining foot traffic and hybrid work schedules. The final report provided Buffalo Place with clear, data-driven insights and strategic recommendations to strengthen vendor recruitment, improve marketing, evaluate location options, and position the Downtown Country Market for future resiliency and growth.